Now is the beginning of a great journey into a reality TV program that will discover young and raw Nigerian football talents that will shake the world and shine like a million stars

This is an unprecedented journey into a factual, unscripted and real life experiment that will become a “Great Discovery”

BACKGROUND

• Reality TV show is a global phenomenon.
• There has been very successful reality shows in Nigeria and other parts of the world.
• Reality TV shows have received enormous positive followership globally
• It has indeed become a viable and enterprising medium for brand building and advertising.
• Right now there is no existing reality sport show that is aimed at discovering young football talents on global level.
  

THEME
“Discovering and Projecting Raw Football Talents in Nigeria”

OBJECTIVES

• Utilize the platform/Reality TV to explore and generate increased business opportunities for brand.
• Using the 1st Eleven reality TV as a viable means to advertise and market products and brands.
• Generate support for the 1st Eleven as the leading and most valued reality show in Nigeria
• Create a high profile international reality show with pageantry.
• Celebrate Nigeria’s young football talents.

TARGET:

• Young Aspiring Footballers (Age 16-21years)
• Football Managers & Administrators
• Sports Journalists
• Football Fans
• International Football Scouts
• Foreign Club Managers
• The Nigerian Football Association (NFA)
• FIFA, CAF, UEFA, CONCACAF etc.
• Senior Government Functionaries
• The General Public

TARGET PROFILE

• Male/Female
• Youths, Young Adults
• Urban/Semi Urban Dwellers

• Sport lovers
• Ambitious
• Peers influence
• Inspirational

• Media and Publicity
• Launch/Unveiling Logo
• Promotions & Advert
• Registration
• Accreditation/Screening
• Pre-Selection (Zonal)
• Unveiling the “36” (Welcome Party/Launch)
• The 1st Eleven Reality TV program
• Crowning “The 1st Eleven” Event
• Post Event Publicity
  

PROJECT MODALITIES

• The 1st Eleven Football Reality show will be introduced to the target participants and the general public through widespread media awareness.
• Registration forms will be sold to prospective participants at the rate of Three Thousand Naira Only (NGN 3000) through a designated bank.
• Screening will be conducted in each of the six (6) geo-political regions in the country.
• The regional screenings will run simultaneously in each zone and viewer participation will be elicited through adequate publicity.
• Six (6) players will emerge from each zone and a total of thirty-six (36) participants will make it to the reality television camp.
• Screening dates, venue and registration will be announced via media.
• The duration for the regional screenings will be ten (10) days. Accreditation, medicals and orientations are billed within this period.
• The reality television camping is billed for eight (8) weeks and the evaluators will comprise of Analyst and a Sports Psychologist, professional football coaches/managers, Physical trainers, Physiotherapist, Ex-Professional FootballerS.
• Assessment criteria will include but not limited to the participant’s physical and medical fitness, psychological and mental fitness, discipline, skills and fitness, team play and role play, professionalism, social and interactive responsibilities.
• The reality television camp will adopt optimum football training techniques and professionalism fused with entertainment that will elicit the excitement of the viewers to achieve the goals of this project.
• The contents of the reality television package will be viewer interactive; providing a platform for viewers to partake, contribute and vote through SMS.
• Each week, at least three (3) ex/current football superstars will visit and train with the 1st eleven participants.
• Aside from undertaking the development and establishment of the football careers of the winners of The 1st Eleven Football Reality Television, the first eleven will be rewarded with a cash prize of One Million Naira (NGN1,000,000) each.
• Equally participating viewers will have an opportunity to win various branded gifts items through a variety of simple interactive quiz that will be designed for this event.
• This reality show will essentially be based on audience participation at all levels.

REALITY CAMP SITE
Super Eagles Training Camp, Ota, Ogun State.

SCREENING REGIONS

PROJECT BENEFITS

• A platform for reaching millions of audience
• Discovering and Promoting young football talents
• Opening opportunities for young football talents
• A national football resource centre
• A viable feeder for international clubs
• It adds a world class value to the game of football
• A reference point in global football development
• It serves as an entertainment and discourse program for the public.
• A proudly Nigerian idea that will become a national PRIDE

BRAND BENEFITS

• Expanding and consolidating brand affinity amongst Nigerians.
• Enhanced corporate image in the Nigerian project.
• It serves as a CSR platform for the brand.
• Opening up a new investment vista for brand in one of the highest grossing sports industry in the world.
• Providing brand with an innovative and cutting-edge advantage amongst other competitors in its sector.
• Brand endorsement by the 1st Eleven
• Providing brand with an opportunity to gain international acclaim and acknowledgment from football bodies such as FIFA, UEFA, CAF etc.
• Endearing brand to favorable government policies in and outside Nigeria.

Mini Unipole Teaser of The 1st Eleven at Maryland opposite Mr Biggs